For sellers: Brokers help list their properties on the market. This involves conducting comparative market analyses (CMAs) to determine the appropriate listing price, preparing marketing materials such as photographs and property descriptions, and advertising the property through various channels, including multiple listing services (MLS), online platforms, and print media.

For buyers: Brokers assist in identifying properties that meet their criteria and preferences. Brokers use their knowledge of the market to search for suitable properties, schedule showings, and provide guidance and advice throughout the property search process.

The biggest question you are probably asking yourself is, “What is the difference between a broker and a realtor?“.

• A real estate broker is an individual who has obtained a broker’s license, which typically requires additional education and experience beyond that of a real estate agent.
• Brokers have the authority to operate their own real estate brokerage firm and can hire and supervise real estate agents.
• They can also work independently as a sole proprietor, providing services such as representing buyers and sellers in real estate transactions, listing properties, and facilitating negotiations.
• Brokers may specialize in specific areas of real estate, such as residential, commercial, or property management.

In summary, brokers serve as knowledgeable advisors and facilitators in real estate transactions, helping buyers and sellers navigate the complexities of the market and ensuring that transactions are conducted efficiently, ethically, and in compliance with legal and regulatory requirements.